Watermelons and tomatoes top sales, prices for "borscht set" vegetables decreasing
Watermelon remains the most popular product in terms of listings on fruit and vegetable trading platforms, while tomato leads in the vegetable segment. In Ukraine, supply of the "borscht set" products is simultaneously growing, with most of them continuing to get cheaper.
During the 32nd week of 2026 on the EastFruit Trade Platform, products were bought and sold by representatives of ten countries. Thanks to the activity of Ukrainian participants, the number of listings set another record for the current year.
Ukraine took first place in the number of offers placed. The five most active countries also included Uzbekistan, Turkey, Iran, and Egypt. The offer from Iran increased, and participants from India and Vietnam returned to the platform again.
The majority of listings were dedicated to selling watermelons, a significant share of which were offered by Ukrainian producers and suppliers. The number of melon sellers on the platform increased by one and a half times compared to the previous week.
In the vegetable segment, tomatoes remained in first place. Their supply in Ukraine continues to grow, causing a new wave of price decreases. Together with cucumbers, tomatoes were also the most sought-after among buyers.
Trading with vegetables of the "borscht set" became more active. Most of them were becoming cheaper in Ukraine, with the exception of table beets, of which prices increased. Also, sellers more often offered cucumbers, while the number of listings for sweet pepper and eggplants decreased.
In addition to tomatoes, in Ukraine during the week cucumbers, sweet peppers, broccoli, eggplants, zucchini, and sweet corn all became cheaper. Prices for garlic, hot pepper, lettuce, and spring onions went down. At the same time, cauliflower became more expensive.
In the fruit and berry segment, watermelons and melons continue to get cheaper. Prices also decreased on apples, pears, apricots, nectarines, and garden strawberries. At the same time, cherries, raspberries, and blackberries have become more expensive.
Sales of early apples are growing in the market, while the number of sellers of plums, peaches, and apricots are decreasing. Among the products that did not make the list of leaders, nectarines and grapes were sold relatively actively.
In Uzbekistan, during the week, onion and tomatoes prices went up, and prices for peaches and red grapes decreased. Also on the trading platform, the first price offers for new season white grapes appeared.
Based on materials: EastFruit
