The first electric Ferrari sold for $40 million - a record for a new car

The first production unit of the all-electric Ferrari Luce was sold at a charity auction by RM Sotheby's in California for $40 million. The deal set a new record for the price of a new car sold at auction.

A special Ferrari Luce designated Chassis 0 - the first production chassis of the Italian company's new electric model - was put up for auction. Before the auction, its value was estimated at more than $1.1 million.

Thus, the final bid exceeded this guideline by more than 36 times. For comparison, the base price of the production Ferrari Luce is about €550 thousand.

Ferrari's previous record lasted only a year

Previously, the most expensive new car sold at auction was the Ferrari Daytona SP3 Tailor Made. In August 2025, $26 million was paid for it.

The Ferrari Luce surpassed the previous result by $14 million at once.

The auction was for charity. Ferrari will transfer all $40 million to the Ferrari Foundation, which directs funds, in particular, to educational initiatives.

The sold car differs from the regular Luce by its individual Tailor Made configuration. It received a special Madreperla Semi-Gloss pearlescent coating, unique interior trim, specially designed wheels, and brake calipers.

At the same time, the buyer will not be able to pick up the car immediately. After the auction, Chassis 0 will be returned to Maranello, and the final handover to the owner is scheduled for the first quarter of 2027.

Ferrari presented the Luce in May 2026 as its first fully electric car. Initially, the design of the model caused a sharp reaction from some brand fans and investors, but demand turned out to be stronger than initial fears: according to the Financial Times, the company fulfilled its unofficial sales plan of about 500 cars for 2026 already in early July.

Earlier it was reported about the presentation of the Ferrari Luce and the negative market reaction to the brand's first electric car. The sale of Chassis 0 for $40 million became a separate newsmaker and showed how highly collectors valued the unique first example.

Based on materials from: RM Sotheby's, Cinco Días