Apple review управлінську модель після зміни керівника - Bloomberg
Apple's new CEO John Ternus, just weeks after taking over, has begun preparing management changes at the company. The main goal is to shorten the path from development to product launch, reduce the number of management layers, and give engineering teams a larger role in decision-making.
According to Bloomberg, Ternus is discussing a shift away from Apple's traditional model where major launches are concentrated around spring and fall presentations. Instead, new devices could be released throughout the year, and the development process itself is expected to become faster and more experimental.
Changes have already affected the company's structure. In the hardware development division, Apple has begun cutting some engineering program managers who coordinate timelines and work across different teams. Among them are employees at the director level. At the same time, the company has conducted targeted reductions in the Siri, Vision Pro, and some software project teams in recent months.
This is not just about cost savings. Ternus aims to reduce the number of intermediate management layers between engineers and top management and expects existing teams to be able to release more products in less time. Simultaneously, Apple is reviewing less promising projects and is willing to shut them down earlier, avoiding spending resources on multi-year development.
The push for stricter expense discipline began amid a leadership change. Ternus officially became Apple's CEO on September 1, succeeding Tim Cook after his 15-year tenure. Cook remained with the company as executive chairman of the board. Prior to his appointment, Ternus led Apple's hardware engineering for many years.
However, Apple is not in a mode of overall investment reduction. In the quarter ending June 27, the company's revenue grew 16% year over year to $109.4 billion. R&D expenses increased by 32% to $11.7 billion. This indicates that the company is simultaneously trying to eliminate some management costs while continuing to increase funding for technology development.
A separate challenge for the new leadership is the services business, which in recent years has been one of Apple's main growth drivers. In the June quarter, it generated $30.74 billion, up 12% year over year but slightly lower than $30.98 billion in the previous quarter. Therefore, the company is also looking for new ways to monetize its existing ecosystem and considering launching additional services.
Accelerating the product cycle will be the second part of this strategy. Among the areas Apple is working on in the coming years, Bloomberg lists AirPods with cameras, smart glasses, and a major iPhone update for the smartphone's 20th anniversary. However, restructuring the established development process may take more than one year.
