Ukrainian trade group Fozzy Group, co-owned by Volodymyr Kostelman, will merge the Maudau marketplace and the E-commerce and Ecosystem directions of the "Silpo" network into one unit starting November 20, 2026. The reorganization involves cutting some positions, but both online businesses will continue to operate.
Forbes Ukraine reported this on October 30, citing the Fozzy Group press service, at link.
After the merger, Maudau and the online direction "Silpo" will have common management and will be able to use shared resources and technologies. At the same time, the marketplace and the grocery delivery service will retain their own brands and remain available to customers.
The integration will be carried out gradually to avoid disrupting service during the period of high seasonal demand. "Silpo" delivery and the Maudau marketplace will continue to fulfill orders as usual, and current agreements with partners will remain in force.
The integration process of the marketplace will be directly coordinated by Maudau CEO Artem Dombrovskyi.
The reorganization will be accompanied by the reduction of some positions. According to Forbes Ukraine, employees affected by the changes have already been notified personally. At the same time, Fozzy Group does not disclose the number of employees who may lose their jobs.
The company explains the merger by the need to adapt e-commerce to wartime conditions, eliminate duplication of certain functions, and use the resources of both directions more efficiently.
The decision was made against the backdrop of significant losses for Fozzy Group due to Russian attacks on warehouse, trade, and production infrastructure. According to the company, from August 1 to September 25 alone, more than 20 of its facilities were destroyed or damaged, including distribution centers, supermarkets, and production facilities.
The strikes on logistics infrastructure were particularly damaging. In August, ten distribution centers that supplied goods to "Silpo", "Fora", Thrash! Trash! and Fozzy stores were affected.
As a result of the attacks, the group lost part of its inventory and warehouse capacity. The company had to urgently change supply routes, restore the logistics network, and look for alternative warehouse premises. This led to additional costs.
Against the backdrop of these losses, Fozzy Group began a program to reduce corporate expenses back in late August. In particular, the group suspended hiring for some office vacancies, salary reviews for administrative staff, and payment of certain bonuses.
In September, the company announced the next stage of optimization: starting November 1, it planned to reduce part of the office staff of the holding, the "Silpo" network, and the logistics direction. Previously, staff changes had already taken place in Maudau and the group's IT divisions.
At the same time, the reduction of administrative personnel does not mean stopping the hiring of employees for the stores themselves. As Fozzy Group previously clarified, the restrictions applied to office positions. The company continued to recruit workers for supermarkets, warehouses, and production.
In particular, there was demand for salespeople, cooks, bakers, pickers, loaders, and other operational staff. At the same time, the group continued to restore damaged facilities and develop its retail network.
Thus, the current merger of Maudau and the online business "Silpo" is the next stage in the review of Fozzy Group's organizational structure. The company is trying to reduce management and technology infrastructure costs while keeping services running for end customers.
