Glovo Launches Purchases via ChatGPT and Claude: How It Works in Ukraine

Ukrainian Glovo users can now search for food and goods using ChatGPT and Claude. Artificial intelligence selects offers, considers budget, and shows current prices, but order confirmation and payment still happen in the Glovo app or website.

After integrating, the user can contact Glovo directly during a conversation with the chatbot and describe the desired item in ordinary words.

For example, you can ask to find a gift for a coffee lover valued up to 2,000 hryvnias, find ingredients for a specific dish, or suggest options considering dietary restrictions.

AI analyzes the query, checks available positions in Glovo restaurants and stores, and compiles a selection with photos, names, prices, ratings, and vendor information.

How to Order via Chat

To use the feature, you need to connect Glovo to ChatGPT or Claude. After that, the service can be called in the dialogue and a query mentioning Glovo can be formulated.

The system considers the conversation context and set restrictions. The user can specify budget, product category, cuisine preferences, or other conditions without starting the search over.

After choosing a suitable option, the "View in Glovo" button redirects the user to the app or web version of the service. There you need to check the cart, delivery address, cost, and confirm the payment yourself.

Thus, AI currently plays the role of a consultant and search interface, but does not complete the purchase completely without the user's involvement.

Why Glovo Needed ChatGPT and Claude

The company expects the integration to shorten the journey from query to purchase. Instead of manually browsing categories, the user immediately gets a selection of items that match their conditions.

For restaurants and stores, this creates a new source of customers. Their products may appear in AI answers even when the user had not opened Glovo and was not looking for a specific seller.

Glovo claims to be the first major delivery service in Ukraine to implement this search format simultaneously in ChatGPT and Claude. The company did not provide independent confirmation of this market first.

Availability of the integration may depend on the service version, account type, and platform settings. In ChatGPT, third-party applications are connected through the integrations catalog, after which the user grants them the necessary permissions.

The Glovo launch shows how online commerce is changing: chatbots are gradually becoming not only a source of tips, but also a new channel for goods discovery and purchase journey.

Based on materials from: Ukrainian Retail Association, "Mezha", OpenAI